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Face Forward Aesthetics

The New Face Forward

Face Forward Aesthetics is evolving. We're bringing a fresh perspective to the brand while staying grounded in what has always mattered most: personalized care, trusted expertise, and helping you feel confident in your skin.

Our refreshed identity brings that evolution to life. Modern, confident, and approachable, it's designed to better reflect the experience we want every guest to have with Face Forward.

From our new logo and color palette to the details you'll see across our clinics and materials, every element was chosen to create a more cohesive, elevated experience.

But a new look is only part of the story. We're also expanding the ways we care for you, with new facial services, continued provider education, and a more seamless experience from consultation to treatment.

Face Forward Aesthetics
Guest holding a Face Forward skincare product

“This evolution is about more than a new look. It's about bringing the Face Forward experience to life in a way that feels more true to who we are today.”

– Laura Cassady, VP of Marketing

In the months ahead, you'll see our refreshed brand come to life across Face Forward clinics. A new chapter is here, and we can't wait to welcome you into it.

Face Forward Aesthetics clinic reception desk
Face Forward Aesthetics clinic exterior with new signage

Confidence Looks Good On You